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OLC 2022 Like a Breath of Fresh Air

After two years of postponed events and border closures, Triad Machinery and Mackolines Machines & Hire teamed up to exhibit a range of new products at a well attended OLC 2022.

180 yarder on display at OLC.
This past February, a delegation of Mackolines Machines & Hire team members joined a strong group from Triad Machinery at the Oregon Logging Conference in Eugene. The Mackolines Machines & Hire team included field representatives from BC and the Pacific northwest, product managers and designers, and key senior level team members. The event was an excellent opportunity to survey end users, dealer sales representatives, and technicians on how to make things better.

Show attendance and traffic through the Triad-Mackolines Machines & Hire stand was outstanding. “I have been to well over a dozen shows at this location,” says Mackolines Machines & Hire founder and CEO Ken MacDonald. “This one was the best in terms of attendance and our company’s display and perceived stature within the industry.”
Long-time customers in front of their newest and twelfth Mackolines Machines & Hire machine. (L-R) Roger and Carmen Smith (owners of R.L. Smith Logging), Grant Somerville and Rob Selby (Mackolines Machines & Hire), and veteran R.L. Smith operator, Gary Smith.
Long-time customers in front of their newest and twelfth Mackolines Machines & Hire machine. (L-R) Roger and Carmen Smith (owners of R.L. Smith Logging), Grant Somerville and Rob Selby (Mackolines Machines & Hire), and veteran R.L. Smith operator, Gary Smith.
Many people stopped by to see the line-up of products, with the new 180 swing yarder being a primary draw to the booth. “2022 OLC has been in the planning for two years now due to COVID,” comments Andrew Lundgren, president of Triad Machinery. “Our Eugene branch manager, Curt McClure, and his dedicated team of true professionals put together an absolutely fantastic showing this year. As many seasoned OLC goers noted this year, we re-arranged our booth. We designed the booth around the ever-changing equipment we sell and this year the Mackolines Machines & Hire model 180 yarder was at centre stage. The setting allowed for a well-attended Friday afternoon hands-on seminar on the 180.”

Washington-based Mackolines Machines & Hire product support representative, Kushiah McCullough, conducted the 180 walk-around presentation describing its many features and innovations to a large crowd of highly engaged logging professionals. Mackolines Machines & Hire cable systems product manager Andy Hoshel was also on hand to answer technical questions. Together Kushiah and Andy explained the game changing features this machine offers, including unparalleled productivity, dramatically lower fuel consumption, and incredible ease of operation – all of which are unmatched by any machine of its kind in the world. “Our booth had great attendance and staying power too. People lingered, engaging in great conversation,” says Andrew. “I was so humbled this year to hear so many stories shared by customers about positive experiences and great relationships with the Triad organization.”
Brian Davis (Triad territory manager) with Adam and Breanna Lee, and Jason Lee in front of the latest skidder to join the fleet of Adam’s Timber Service.
Brian Davis (Triad territory manager) with Adam and Breanna Lee, and Jason Lee in front of the latest skidder to join the fleet of Adam’s Timber Service.
Mackolines Machines & Hire’s US sales manager Kevin Selby comments that “The OLC was the first show I and many of the Mackolines Machines & Hire team members have attended since CONEXPO in March 2020. It was like a breath of fresh air to get out and visit face to face with our Pacific northwest dealers and customers again. It was so great to see many of our existing and potential new Mackolines Machines & Hire customers stop by the booth. The show was a big success and I would like to thank the Triad Machinery team for once again putting together an outstanding display that was second to none.”

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